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This notice was last updated on 07/02/2022
At Hardcloud Ltd (trading as Boardshop.co.uk), we are 100% committed to protecting the privacy and security of our customers and all site visitors (all of you). Boardshop staff, friends and family are all customers of Boardshop, and shop online regularly. We totally appreciate and respect how important privacy is.
We do not, and will not, sell any of your personal data to any third party including your name, address, email address or phone number. That is our promise to you.
If you have any questions about how we Protect Your Privacy, drop us a line at [email protected]
For all our services, the data controller (the company that’s responsible for your privacy) is Hardcloud Ltd.
You can see our fully privacy policy below.
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
Legitimate interests
We collect and process your data to pursue our legitimate interests, in ways they would reasonably expect as part of running our business and which does not materially impact your rights, freedom or interests.
If you have placed an order with Boardshop.co.uk, or registered to receive our newsletter, we assume you are interested in our products or services. We will send you our weekly e-mail newsletter, our weekly surfboard trade in newsletter, and any special offers from time to time.
You can unsubscribe from these mailings at any time, by clicking the unsubscribe link at the bottom of all our newsletters, or by contacting us on [email protected]
We may use your purchase history to send you or make available personalised offers.
If you have had problems placing your order and abandoned your shopping basket, we may e-mail you to offer assistance in completing your order.
Consent
In specific situations, we can collect and process your data with your consent.
For example if you enter a competition we are running on our site or a partners site, and tick a box to receive email newsletters.
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you place an order for a surfboard for next day delivery to your home. We’ll collect your address details to deliver your purchase, and pass them to our courier.
Legal compliance
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Hardcloud Ltd to law enforcement.
We do not store these details once we have completed your credit application online.
For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, voucher redemptions, brands you show interest in, web pages you visit and how and when you contact us.
We do not store documents used to prove your identity on or offline. If we ask you to prove your identify for fraud prevention purposes, we will delete any documents provided before your order is dispatched.
Details of your visits boardshop, and which site you came from to ours. Information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies.
For example, you might tell us your preferred surfboard volume, which we’ll use to guide your suggested items.
We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.
We do not store full card details either online or offline. At no time during the boardshop checkout does anyone have access to your card details - All card processing is handled by Sage Pay.
To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
Hardcloud Ltd (trading as Boardshop.co.uk) does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our website we do not knowingly collect or request personal information from those under the age of sixteen. If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child's account and delete the child's personal information from our records.
We use your information in a number of different ways - what we do depends on the information. The following lists a full breakdown.
Your name and contact details
How we use your name & contact details
Your payment information
This means your card’s number, security/CVV code, don’t worry, we don’t keep them.
How we use your payment information
Your contact history with us
What you’ve said to us, for example, over e-mail, the phone, on instant chat, or on social media.
How we use your contact history
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
How we use your purchase history and saved items
Information about your phone or laptop, and how you use our website
Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.
How we use information about your phone or laptop, and how you use our website.
Your responses to surveys, competitions and promotions
How we use your responses to surveys, competitions and promotions
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, data analysis, improving our site. Samples of this aggregate data may also be shared with third parties.
We do not, and will not, sell any of your personal data to any third party including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
If you have placed an order with Boardshop.co.uk, or opted in to receive our newsletter, we assume you are interested in our products or services. We will send you our weekly e-mail newsletter, our weekly surfboard trade in newsletter, and any special offers from time to time.
You can unsubscribe from these mailings at any time, by clicking the unsubscribe link at the bottom of all our newsletters, or by contacting us on [email protected]. Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates, abandoned basket / failed order e-mails).
We are not a massive online company, with huge marketing budgets. But we do engage in limited online advertising, also to keep you aware of what we’re up to and to help you see and find our products.
Like many companies, we target Boardshop.co.uk banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Boardshop (for example, your search history, products you have viewed).
You can opt out of these at anytime by clicking the tool option on the banners or adverts.
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Access to your personal data is password-protected, and we don’t store sensitive data such as full payment card information.
We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you. Order details will be kept for 7 years as legally required.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
You have a lot of rights relating to your personal information:
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Boardshop, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Boardshop.co.uk
We use cookies on our website. For more information on cookies, please see our cookie notice.
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Email us at [email protected]
Or write to us at Data Protection Officer, Boardshop, M3 Hilton Park, East Wittering, UK, PO20 8RL